Trends to watch - January 2019

I watched a very interesting video from a company called Gartner the other day. The presenter, Darryl Plummer, was really good: clear and natural. Below are some of his company’s research based predictions and comments for the next couple of years. Take note! There are some lessons worth thinking about on both a personal and professional level.

It is becoming more difficult to know if what we see is real or not

Apparently the majority of new film releases will have some degree of de-aged actors in them.

De-aged? i.e. made to look younger.

People used to do that with an airbrush. Now they use CGI (Computer Generated Images). And the actor can even be dead!

In the film “Rogue One”, a Star Wars story released in Spain on December 15 2016, Peter Cushing reappears as Admiral Tarkin. He also played the role in the original 1977 release of Star Wars Episode 4.

He died in August 1994. 12 years before “Rogue One” was released!

Take a look at this video comparison between the real Peter Cushing and the CGI Peter Cushing: watch here

The University of Washington in the US is a leader in being able to create images of people saying things and doing things that they never did.

The results are truly convincing.

Here’s a video of Barack Obama making a speech that he never made, saying words he never said. You will see facial expressions, raised eyebrows, cheeks twitching, and realistic lip movements.

Barack Obama didn’t do any of it! But it fooled even his own family: watch here

Internet search will be quicker using voice or image

Smart phones are great! You can search on Google and find almost any information you want… but you have to key in your search by hand. That can be slow, even on a mobile. If you need to try several search terms… it can be very slow.

Now, how much quicker and easier would it be if you just said:

“Show me those shoes that Penelope Cruz was wearing in “Head in the Clouds”.

Very soon, 30% of internet search will be by voice or image. You’ll be able to use a visual search to find the maker or local seller of a product that you don't even know the name of!

5 out 7 digital giants will “Self Disrupt” – Amazon's "Last mile"

Just so you know, "last mile" delivery costs to the final destination of home or office are substantial. In fact, they are a whopping (very big) 53% of the overall total cost of shipping.

Darryl says that one of the characteristics of the digital giants is that they have become giants by finding ways to push competitors aside and that smaller companies can learn from them. The key is innovation. Amazon is in a process of continuous innovation.

Here’s one example from Amazon that he gives:

Through “Fulfillment by Amazon”, small companies can use Amazon’s infrastructure and sales platform to reach millions of potential buyers. The company has over 50 Fulfillment Centres in 8 European countries, 5 of those centres are in Spain. England has 16, Scotland has 3 and Wales 1.

Through “Amazon Flex”, each of these Fulfillment Centres now has an expanding local network of delivery agents. It looks like they are aiming to by-pass the need for more expensive local delivery solutions from companies like UPS, MRW, etc., at least for the expensive "last mile".

Think about it, that's a great way to reduce the cost of the very expensive "Last mile".